IV


IV. Marketing Stratergies
Target markets
Target markets is a particular group of consumers or organizations most likely to buy a company’s products or services. As for Johnson and Johnson, the consumer product itself divided by two which is Baby ; Beauty products and Health ; Healing products. For baby product, they target new parents who want the best for their childs and the price also affordable and suitable for parents who are above the poverty line income. In the other hand, for beauty product which is Clean ; Clear, the skincare was solely dedicated to teen girls that believes beauty comes from being happy in your own skin. Furthermore, for healing product, they have wound product which is BAND-AID and targeted as family first aid kit so they meet the needs of today’s active families and their lifestyle. Moreover, for health product they have oral care product which is mouthwash under the name LISTERINE and it for all types consumer but not children who below 12 years old.