Competition in the food chains can be understood as the invisible war between modern fast food chains and hundreds of thousands of family-sized food shops in Vietnam


Competition in the food chains can be understood as the invisible war between modern fast food chains and hundreds of thousands of family-sized food shops in Vietnam. One of the advantages of local brand is the ability to satisfy strict requirement of local diners on traditional tastes. It is difficult for international brands to adjust ideas and concepts to suit the culture of Vietnam, while domestic brands are already appropriated to local people’s habit of eating.Vietnamese specialty food has begun to demonstrate its’ competitive advantage in recent years
and contribute to create business competition between local brands and international brands. Diners
in this country now more and more prefer to come back old day with traditional menus. Catching
up the opportunity, a large number of restaurants have decided to volunteer in this field and a series

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