As an individual we are only able to do so much

As an individual we are only able to do so much. But together, we can do much more. By urging your colleagues, neighbours and friends, we are able to work as a single force against the cruelty that is occurring in this world. Our voice is louder, we are bolder, when we are together. Start a campaign within your own circle, and rest assured, it will grow as more and more people take part, and your message will reach wider audiences.
There are many brands that are working towards being cruelty free. As of 2018 many big name brands such as Kat Von D, Anastasia Beverly Hills and Urban Decay are in fact cruelty free! With such brands becoming cruelty free and still providing top quality products, there should be no need to support brands that still follow old fashioned animal tests.